Deion Sanders wiped away tears of joy and passion before speaking.
Jackson State’s new football coach then stated “I believe” many times about what he envisions happening on and off the field.
“I have a commitment to excellence in each and every thing I do,” the Hall of Fame cornerback said during his introduction as the Tigers’ 21st head coach, a number also significant because of his jersey number and Monday’s date.
“We’re going to win. We’re going to look good while we win, and we’re going to have a good time while we win.”
Sanders’ introduction followed his announcement Sunday night on the first episode of the “21st & Prime” podcast with Jamie Dukes on Barstool Sports. The player known as “Prime Time” added: “Isn’t this the time? Isn’t this the moment? Isn’t this what’s needed? It’s a match made in heaven.”
Currently the offensive coordinator at Trinity Christian School-Cedar Hill in Texas, Sanders is taking his first head coaching job.
“I’ve been offered pro jobs,” Sanders added, “so people know I could be an assistant in any college.”
The Southwestern Athletic Conference school introduced Sanders with the trademark pomp of a historically Black university. Its marching band led a police-escorted motorcade into an arena with a boisterous yet socially distanced audience. “Coach Prime” later opened a blue blazer lined with the JSU logo to much applause.
Acting Jackson State President Thomas Hudson called the hiring “the grace of God” and cited the school’s football history in landing Sanders.
“These things just come together,” Hudson added, crediting athletic director Ashley Robinson and alumni. “We’re just so very fortunate to really be in this space and have a man like this joining us.”
In a statement, Robinson said, “We expect to compete for and win championships at Jackson State, and Coach Sanders will help us achieve those goals.